Some stories fill spaces.The best stories shape them.
They hold attention.
They inspire connection.
They stay in the mind and settle in the body.
Based in Barcelona
Creating worlwide
These are the kinds of experiences I design, where strategy moves with feeling,
where scenography becomes storytelling, and where ideas hold their shape long after the lights go down.
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Process
Process
Process
Process
Process
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Process
Process
I don’t start with a look.
I start with questions.
My process is as strategic as it is creative: structured enough to focus, and flexible enough to explore.
I blend narrative, design and direction to create work that resonates -
emotionally, spatially, and strategically.
Every project moves through three clear phases, holding space for creativity without losing direction.
01
01
Understand
I listen closely to what’s said and what’s between the lines. Why this space? why now?
What should it make people feel?
It’s not just about what we build, but why it matters.
02
02
Shape
Ideas are easy. Structure isn’t. I turn abstract input into clear concepts.
Message, tone, mood, flow.
This is where I define the red thread - then create the conditions for others to carry it forward.
03
03
Deliver
From pitch to production, I stay close.
I lead teams through complexity -
aligning vision, managing friction, and protecting intent.
Because the real challenge isn't having a good idea - it's getting it through the system intact.
About
About
About
About
About
About
About
About
About
About
About
About
About
About
About
About
About
About
Miriam Wuestefeld is an award-winning creative professional with over 15 years of experience in immersive environments, exhibitions, and spatial storytelling.
She works where concept meets constraint. Where boldness requires precision. Where emotional intelligence needs to outperform aesthetic noise.
Known for her sharp creative instincts and steady leadership, Miriam brings rare clarity to complex, multi-stakeholder projects.
She guides teams through ambiguity with focus, empathy, and just the right amount of tension.
She’s based in Barcelona. Creating globally.